Remember this post about HUAWEI Pura 70 Series? Well, the series (Pura 70, Pura 70 Pro, Pura 70 Ultra) will be officially available in Singapore. Pre-order starts now till 23rd May 2024.
Here are the colorways for the HUAWEI Pura 70 Series
HUAWEI Pura 70
The HUAWEI Pura 70 offers a range of trendy vibrant colours that evoke youthfulness, including vibrant Pink, in addition to classic colorways of Black and White editions.
HUAWEI Pura 70 Pro
The HUAWEI Pura 70 Pro offers more minimalist colourways catered to the styleconscious fashion enthusiasts, coming in Black and White.
HUAWEI Pura 70 Ultra
The HUAWEI Pura 70 Ultra adopts Exquisite Embossed Texture for the first time. The starry pattern design on the back panel is embossed with a delicate plaid pattern, made of vegan leather, available in Brown, Green and Black.
In this series, I think the most impressive is the Pura 70 Ultra. It has a one-inch sensor with retractable lens.
In the recent years, Huawei has been using its own OS, the HarmonyOS, in China. In the international market, Huawei is still using EMUI. For the Pura 70 series, it comes with EMUI 14.2. Do note that it does not support GMS (Google Mobile Services).
HUAWEI Pura 70 Series Pricing Information
The HUAWEI Pura 70 Series will be available for pre-order from May 2 – 23, 2024 at HUAWEI Experience Stores in 313@Somerset and Westgate, as well as Huawei Official Stores on Lazada and Shopee.
Each pre-order purchase comes with a FREE* HUAWEI FreeBuds Pro 3 (worth $301)! *T&Cs apply, while stocks last.
| Product | Retail Price (SGD) | Pre-order Availability |
| HUAWEI Pura 70 (12+256 GB) | $1,098 | HUAWEI Experience Stores at 313@Somerset & Westgate HUAWEI Official Stores on Shopee |
| HUAWEI Pura 70 Pro (12+512 GB) | $1,548 | HUAWEI Experience Stores at 313@Somerset & Westgate HUAWEI Official Stores on Lazada and Shopee |
| HUAWEI Pura 70 Ultra (16+512 GB) | $1,898 |
The full range will be available at more official retailers like M1, StarHub, Best Denki, Challenger, Courts, Gain City, MetaPod and SprintCass from May 24, 2024.
Press Release
THE DEBUT OF HUAWEI PURA 70 SERIES
A New-Generation Flagship Pioneer in Photography and Aesthetics
SINGAPORE, MAY 2, 2024 – Imagination services as the wellspring for discovering new possibilities. In 2024, the renowned HUAWEI P Series undergoes a transformation, emerging as the bold and innovative HUAWEI Pura Series. As the flagship smartphone of this new series, the HUAWEI Pura 70 Series embodies this new attitude by seamlessly integrating ultimate photography, aesthetic design, and unique style.
Available across Singapore, the HUAWEI Pura 70 Series offers three models: HUAWEI Pura 70, HUAWEI Pura 70 Pro, and HUAWEI Pura 70 Ultra – each exuding its own distinct personality, setting new standards for elegance and craftsmanship. Be the first to witness the dawn of a new era in mobile photography with the HUAWEI Pura 70 Series, now available for pre-order starting from May 2, 2024, from $1,098
Celebrating creativity and pushing the limits of mobile imaging, the HUAWEI Pura 70 Series inherits the powerful legacy of its predecessor while introducing ground-breaking design innovations. Pura celebrates the desire to express creatively, harnessing limitless imagination to make the impossible possible. It challenges current limitations of mobile imaging to bring a better photographic experience for everyone; and integrates fashion and technology, pioneering unique and modern design innovations for consumers.
Introducing the HUAWEI Pura 70 Series, an Innovation in Imaging Technology
1) Revolutionary Imaging Technology: Explore the Unseen Wonders
- The HUAWEI Pura 70 Series is equipped with a new generation of Ultra Lighting camera system, combined with the industry’s first HUAWEI XD Motion Engine, it can activate the Ultra Speed Snapshot feature and easily capture fast moments.
- HUAWEI Pura 70 Ultra also equipped with the industry’s first Ultra Lighting Popout Camera, featuring an original retractable camera structure; achieving a thin one-inch image sensor and a large aperture in a compact body, bringing a revolutionary imaging system.
- Both HUAWEI Pura 70 Pro and HUAWEI Pura 70 Ultra feature the new Ultra Lighting Macro Telephoto Camera, producing clear images from distant buildings to close details. Thanks to its periscope telephoto aperture of F2.1, it offers superb lightgathering ability and better telephoto image quality, achieving full focal HD photography across the entire focal length.
2) New & Original Aesthetic Design: Leading the Fashion Trend
- The HUAWEI Pura 70 Series sets new standards for elegance and craftsmanship, embodying high-end, ultimate, minimalist and pure design philosophies.
- Visually, the design evolves from traditional geometric patterns by integrating geometric lines with image modules to outline its unique Forward Symbol Design. The HUAWEI Pura 70 Ultra is also adorned with an exclusive XMAGE label, epitomizing the spirit of artistic mastery.
- The distinctive Ultra Lighting Pop-out Camera lens of HUAWEI Pura 70 Ultra is also accented with unique red ring, enhancing the photography experience with a touch of novelty, showcasing the artistry and prowess of imaging.
3) Made to Last: Making Impossible Possible
- The HUAWEI Pura 70 and HUAWEI Pura 70 Pro are engineered with the Super Durable Kunlun Glass, now more resistant to falls. The second generation of Kunlun Glass improves the outer screen’ resistance against deforming or cracking when squeezed by external forces.
- The HUAWEI Pura 70 Ultra, on the other hand, is stronger than ever with the Crystal Armor Kunlun Glass, merging Super Durable Kunlun Glass with Crystal Armor scratch-resistant technology. It further improves the wear, drop and scratch resistance of the outer screen.
4) Trendy & Fashionable Colours: Express Your Individuality
- The HUAWEI Pura 70 offers a range of trendy vibrant colours that evoke youthfulness, including vibrant Pink, in addition to classic colourways of Black and White editions.
- The HUAWEI Pura 70 Pro offers more minimalist colourways catered to the styleconscious fashion enthusiasts, coming in Black and White.
- The HUAWEI Pura 70 Ultra adopts Exquisite Embossed Texture for the first time. The starry pattern design on the back panel is embossed with a delicate plaid pattern, made of vegan leather, available in Brown, Green and Black.
Get ready for a new era – where innovation meets artistry, and the HUAWEI Pura Series captures life’s moments with unparalleled grace. For more information on the HUAWEI Pura 70 Series and early-bird offers, please visit official website at https://consumer.huawei.com/sg/phones/pura70-ultra/.
About Huawei Consumer BG
Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fourteen R&D centres have been set up in countries around the world, including Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
For more information please visit: http://consumer.huawei.com
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