Jabra Latest TWS Earbuds, Elite 8 Active and Elite 10, Arrives in Singapore

Jabra launches two earbuds in Singapore. They are the Jabra Elite 8 Active and the Jabra Elite 10. Both support Dolby audio but there are some differences. One is for the very active lifestyle and the other is a mixture of both.

I attended the event yesterday and captured some images from their slides. Do pardon the quality as it was taken at an oblique angle. Take a look.

Jabra Elite 8 Active

Jabra Elite 10

If you need more information, here are the key features of each of the earbuds.

Key features of the Elite 8 Active:

• IP68 rated dustproof, watertight, sweatproof and 1m drop-resistant earbuds, and an IP54 rated dust and splash proof case
• Crystal clear sound and added dimensionality with Dolby Audio
• Jabra ShakeGrip^TM technology for secure fit in a wing-free, sleek design
• Adaptive Hybrid ANC auto-filters background noise
• Wind Neutralizing HearThrough^TM for indoor and outdoor activities
• 6-mic call technology with wind noise protecting mesh
• 6mm speakers
• Up to 8-hours battery life and up to 32-hours with case (ANC on)
• Stable Smartwatch connectivity**
• Google Assistant, Fast Pair, Swift Pair & Spotify Tap playback
• Bluetooth Multipoint connection
• Ready to support Bluetooth Low Energy (LE) & LC3, LC3plus codec with future firmware update

Key features of the Elite 10:

• Optimized for Dolby Atmos with Dolby Head Tracking, which enables a more immersive Dolby Atmos experience
• Jabra ComfortFittechnology for a natural airy fit and less occlusion with semi-open design to relieve ear pressure
• 6-mic call technology with advanced algorithms for better call clarity in any environment
• Jabra Advanced ANC^TM which blocks out 2x more noise than Jabra’s standard ANC
• HearThrough technology with wind noise reduction
• 6-hour battery (27 hours with case) with ANC on, including pocket friendly cradle optimised for wireless charging
• IP57-rating
• Bluetooth Multipoint connection
• Hands-free Voice Assistant, Fast Pair, Swift Pair, Spotify Tap playback
• Ready to support Bluetooth Low Energy (LE) & LC3, LC3plus codec with future firmware update

*Refer to Jabra.com/claims

**Compatible with smartwatches supporting Bluetooth profiles HFP, A2DP and AVRCP

Personally, I feel that Jabra has been listening to the consumers throughout these years. I am beginning to lean more towards their products. Check out this picture on how they have changed their earbuds (in term of sizes) over the years.

I believe when the sizes cannot be decreased much further, more features will be added inside. With Elite 10, they have added Dolby Atmos and Dolby Head Tracking into the small earbuds.

Pricing and Availability

The Jabra Elite 8 Active is available from 22^nd September 2023 in all authorised retailers including Jabra’s official store in Lazada and Shopee. MRSP S$308, available in caramel, navy, black and dark grey. Find out more at www.jabra.com/elite-8-active

• Gift with purchase:
  • From 22 September to 15 October 2023, a complimentary S$50 worth of Puma e-voucher to be used on SUPERCHARGED SAVINGS | PUMA Singapore will be given with every purchase of the Jabra Elite 8 Active.
  • From 22 September to 15 October 2023, trade in any Jabra TWS to get S$100 off the Jabra Elite 8 Active at all participating authorised retailers including Jabra’s official store in Lazada and Shopee.
  • From 16 October to 5 November 2023, trade in any Jabra TWS to get S$50 off the Jabra Elite 8 Active at all participating authorised retailers including Jabra’s official store in Lazada and Shopee.

The Jabra Elite 10 is available from 22^nd September 2023 in all authorised retailers including Jabra’s official store in Lazada and Shopee. MRSP S$378, available in Cream, Cocoa, Titanium black, Gloss Black, Matte Black. Find out more at www.jabra.com/elite-10

• Gift with purchase:
  • From 22 September to 15 October 2023, 4 complimentary Golden Village Movie Tickets worth S$62 to be used on Golden Village – New movies in Singapore (gv.com.sg) will be given with every purchase of the Jabra Elite 10.
  • From 22 September to 15 October 2023, trade in any Jabra TWS to get S$100 off the Jabra Elite 10 at all participating authorised retailers including Jabra’s official store in Lazada and Shopee.
  • From 16 October to 5 November 2023, trade in any Jabra TWS to get S$50 off the Jabra Elite 10 at all participating authorised retailers including Jabra’s official store in Lazada and Shopee.

If you want to read more, check out the Press Release.

Press Release

Jabra unveils its two most advanced earbuds ever to mark leadership in premium true wireless

• Elite 8 Active tested to be the toughest earbuds* with military standard for ruggedized electronics, IP68, Jabra ShakeGrip, and Dolby Audio®

• The two new models are Jabra’s most advanced earbuds to date with Spatial Sound, Advanced ANC, optimal battery life and compact design to power you through work and life

Singapore, 13^th September 2023 – Jabra, leader in personal sound and hybrid work solutions, today launches two new premium models to expand the top end of their Elite true wireless earbuds range. The Jabra Elite 8 Active, tested to be the world’s toughest earbuds*, and the Elite 10, Jabra’s most advanced earbuds for work and life with clear calls, all-day comfort and optimized to deliver a more immersive Dolby Atmos experience through Dolby Head Tracking.          

The world’s toughest earbuds*

Jabra’s new addition to its active range, the Elite 8 Active, will set a new standard for durability and fit. Built for much more than running or sports, they are designed to be durable enough for users regardless of what they choose to do and wherever life takes them.

The Elite 8 Active buds pass all the required tests for the US Military Standard for Ruggedized Electronics (810H). That is everything from humidity and high temperature to rain and altitude. They are completely watertight when submerged up to 1.5m. – they are IP68 rated, meaning that they are fully dust and waterproof, whilst the charging case is IP54 rated to be dust and splashproof. In addition, we put Elite 8 Active through their paces with Highly Accelerated Corrosion Testing (HACT). This requires the earbuds to pass 11 full cycles of testing, including enduring 2 hours in 40°C temperatures with 93% humidity, going through a 15-minute splash test in salt water, and surviving a 15-minute 40°C heat drying test, to successfully prove their anti-corrosion credentials. All of this whilst staying secure in the ear with the improved grip provided by Jabra ShakeGrip technology.

While Jabra Elite 8 Active earbuds are proud to be tough, they have not sacrificed their sound, nor aesthetic. They are made to fuel workouts with incredible sound thanks to Dolby Audio, which delivers lifelike, clear sound for a longer and more comfortable listening experience. The Adaptive Hybrid Active Noise Cancellation (ANC) automatically optimizes the ANC performance to the environment you’re in. Wind Neutralizing HearThrough technology also muffles any wind interference without blocking out traffic, ensuring safety without compromising on steady sound.

With 6-mic call technology and wind noise protecting mesh, stable smartwatch connectivity**, Google Assistant, Fast Pair, Swift Pair and Spotify Tap, battery life for up to 8 hours (32hours with a case), these earbuds are just as good for working as for working out.

Dialling-up your Dolby Atmos listening experience

Jabra’s new top-of-the-line Elite 10 earbuds promise the best combination of comfort, sound and calls anywhere, for both work and life. These true wireless earbuds, which are optimized for enjoying content in Dolby Atmos, are truly immersive and Jabra’s first earbuds to support Dolby Head Tracking. Dolby Head Tracking engages listeners in a whole new way by keeping them in the center of the soundstage as they move their head, enabling a more natural sound experience for all your favorite entertainment, including both Dolby Atmos and stereo content. And when available, the combination of Dolby Head Tracking together with Dolby Atmos content further elevates the sound with incredible detail and clarity for the ultimate Dolby Atmos listening experience.

Elite 10 also eliminates surrounding noise with Jabra Advanced Active Noise Cancellation^TM. The ultra-powerful ANC auto-adjusts for what’s around you. This is achieved by infrasonic waves that measure the ear canal and algorithms which detect noise leakage and wind conditions. As a result, the earbuds will automatically switch to the highest ANC gain in noisier environments and reduce the gain in quiet places.

Designed with learnings from Elite 7 Pro for fit and Elite 85t for all-day wearing comfort, the Elite 10 is the first in Jabra’s true wireless earbuds range to offer Jabra ComfortFittechnology for the most natural, airy fit and less occlusion, due to its semi-open design that relieves ear pressure, allowing users to walk and talk in comfort. Every surface the ear touches is made of soft silicon for a snug fit, meaning less wearing fatigue for all-day use. These earbuds are also designed to cater for more ear shapes and sizes than ever before.

The Elite 10 is complete with 6-mic call technology for crystal-clear calls, 6-hour battery (27 hours with case), including a pocket friendly cradle optimised for wireless charging, Bluetooth Multipoint connection, hands-free voice assistance and easy pairing.   

Calum MacDougall, SVP at Jabra, said, “Jabra has been successful by identifying user needs and then applying our unique audio engineering capabilities to meet those needs. For Elite 10, we focused on comfort and calls and music performance to meet the need for all day use from music to meetings. For Elite 8 Active, we meet the need for users to be confident to use their earbuds, wherever they are, from work to work-out.”

Ashim Mathur, Vice President, APAC Marketing, Dolby Laboratories said “We are thrilled to work with Jabra to launch Jabra Elite 8 featuring Dolby Audio and Jabra Elite 10 with Dolby Head Tracking, delivering incredible audio experiences to consumers in Singapore.”

Pricing and availability:

The Jabra Elite 8 Active is available from 22^nd September 2023 in all authorised retailers including Jabra’s official store in Lazada and Shopee. MRSP S$308, available in caramel, navy, black and dark grey. Find out more at www.jabra.com/elite-8-active

• Gift with purchase:
  • From 22 September to 15 October 2023, a complimentary S$50 worth of Puma e-voucher to be used on SUPERCHARGED SAVINGS | PUMA Singapore will be given with every purchase of the Jabra Elite 8 Active.
  • From 22 September to 15 October 2023, trade in any Jabra TWS to get S$100 off the Jabra Elite 8 Active at all participating authorised retailers including Jabra’s official store in Lazada and Shopee.
  • From 16 October to 5 November 2023, trade in any Jabra TWS to get S$50 off the Jabra Elite 8 Active at all participating authorised retailers including Jabra’s official store in Lazada and Shopee.

The Jabra Elite 10 is available from 22^nd September 2023 in all authorised retailers including Jabra’s official store in Lazada and Shopee. MRSP S$378, available in Cream, Cocoa, Titanium black, Gloss Black, Matte Black. Find out more at www.jabra.com/elite-10.

• Gift with purchase:
  • From 22 September to 15 October 2023, 4 complimentary Golden Village Movie Tickets worth S$62 to be used on Golden Village – New movies in Singapore (gv.com.sg) will be given with every purchase of the Jabra Elite 10.
  • From 22 September to 15 October 2023, trade in any Jabra TWS to get S$100 off the Jabra Elite 10 at all participating authorised retailers including Jabra’s official store in Lazada and Shopee.
  • From 16 October to 5 November 2023, trade in any Jabra TWS to get S$50 off the Jabra Elite 10 at all participating authorised retailers including Jabra’s official store in Lazada and Shopee.

Key features of the Elite 8 Active:

• IP68 rated dustproof, watertight, sweatproof and 1m drop-resistant earbuds, and an IP54 rated dust and splash proof case
• Crystal clear sound and added dimensionality with Dolby Audio
• Jabra ShakeGrip^TM technology for secure fit in a wing-free, sleek design
• Adaptive Hybrid ANC auto-filters background noise
• Wind Neutralizing HearThrough^TM for indoor and outdoor activities
• 6-mic call technology with wind noise protecting mesh
• 6mm speakers
• Up to 8-hours battery life and up to 32-hours with case (ANC on)
• Stable Smartwatch connectivity**
• Google Assistant, Fast Pair, Swift Pair & Spotify Tap playback
• Bluetooth Multipoint connection
• Ready to support Bluetooth Low Energy (LE) & LC3, LC3plus codec with future firmware update

Key features of the Elite 10:

• Optimized for Dolby Atmos with Dolby Head Tracking, which enables a more immersive Dolby Atmos experience
• Jabra ComfortFittechnology for a natural airy fit and less occlusion with semi-open design to relieve ear pressure
• 6-mic call technology with advanced algorithms for better call clarity in any environment
• Jabra Advanced ANC^TM which blocks out 2x more noise than Jabra’s standard ANC
• HearThrough technology with wind noise reduction
• 6-hour battery (27 hours with case) with ANC on, including pocket friendly cradle optimised for wireless charging
• IP57-rating
• Bluetooth Multipoint connection
• Hands-free Voice Assistant, Fast Pair, Swift Pair, Spotify Tap playback
• Ready to support Bluetooth Low Energy (LE) & LC3, LC3plus codec with future firmware update

*Refer to Jabra.com/claims

**Compatible with smartwatches supporting Bluetooth profiles HFP, A2DP and AVRCP

About Jabra

Jabra is a world leading brand in audio, video, and collaboration solutions – engineered to empower consumers and businesses. Proudly part of the GN Group, we are committed to bringing people closer to one another or to whatever is important to them. Jabra engineering excellence leads the way, building on 150 years of pioneering work within GN. This allows us to create integrated tools for contact centers, offices, and collaboration to help professionals work more productively from anywhere; and true wireless headphones and earbuds that let consumers better enjoy calls, music, and media. GN, founded in 1869, operates in 100 countries and delivers innovation, reliability, and ease of use. GN employs more than 7,500 people and in 2022 reported annual revenue of DKK 18.7bn. GN Audio accounts for DKK 12.5bn.

GN brings people closer and is Nasdaq Copenhagen listed. www.jabra.com

© 2023 GN Audio A/S. All rights reserved. Jabra® is a registered trademark of GN Audio A/S. All other trademarks included herein are the property of their respective owners (design and specifications are subject to change without notice).

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